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Rated 1 out of 5 by fayefaye from Don't Bother... I've been dying my own hair for over 16 years, and this is the worst experience I've had. It's really hard to ensure you are covering every strand as it turns chalky soon after being dispensed. You cannot even feel wetness on your head so it's kind of a guessing game if it got everywhere. I followed the instructions to a tee, doing my roots last, and I got patchy results with lots of unlighted roots. I waited to full 60 minutes and even a bit more in hopes that it would keep working. Resulted in very yellow blonde. Clearly not what is displayed on the box as the result for any hair colour. Not sure if these results are related to my strawberry blonde hair, but no where (even in the fine print) does it indicate it's not good for red tinted hair.
Date published: 2018-03-26
Rated 1 out of 5 by LaurenSwacks from Does NOT work I bought this to lighten my hair obviously overall it doesn't work. The first problem I had: mixing it. The powder doesn't fully mix with the other two ingredients, you can shake the bottle or stir, it's just a mess. So you have this grainy paste like product you put in your hair, max 60 minutes on, and I put it on for that long, it barely lightened it a shade. Not only did it do next to nothing but where I applied it feels like STRAW. I don't know if it's because that grainy paste is still in there or if it just absolutely damaged my hair, but never have I been so wildly disappointed in a hair product. I bought bleach which does one obvious thing, it lightens your hair, damage is inevitable. L'oreal managed to take that process, make as messy and aweful as possible, not give you what you came for, and still leave you with all the damage. Great job.
Date published: 2018-03-29
Rated 1 out of 5 by August from Horrible I bought this product today and applied it to my light brown hair. After waiting the maximum 60 minutes it only lightened a few small strands of my hair . I followed all the instructions and it didn’t work at all. Such a disappointment.
Date published: 2018-02-17