Point multiplier applies only to the regular 15 points per dollar for eligible in-store spending and online. Points issued on the net pre-tax purchase total of eligible products (excludes purchase of tobacco, lottery tickets, alcohol, gift cards, all prepaid card, transit/event tickets, post office transactions, passport photos, cash back, delivery charges, all purchases made through non-participating 3rd party operations and any other products that may not legally be offered in connection with the Program, are provincially regulated (including pharmacy-related transactions) or as we determine from time to time. Offer applies to photofinishing services that are picked up and paid for on the day of the offer only. Cannot be combined with any other PC Optimum points promotions or offers or points earning rates based on payment method. See terms & conditions for redemption restrictions.